Case Study | ASP.Net Development | Web Portal Development

Blazedream
Case Study
Pure Grown Diamonds

An exclusive online portal integrated with the existing ERP system to collaborate with vendors across the globe accompanied by automated transactions to reduce manual errors.

Client Pure Grown Diamonds
Project Pure Grown Diamonds
Technologies ASP.Net & WCF, MSSQL, DEV Express, iOS, Android
Location USA

Background

A United States based diamond merchant has sprung up to provide pure, gem-quality diamonds to merchants and customers across horizons. With several decades of excellence in man-made diamond industry, the leading diamond merchant has been delivering exceptional diamonds made in modern lab environment.

Backed by a dexterous team of hard-working diamond growers and cutters, the diamond merchant is highly exalted when it comes to the quality. Each and every diamond produced by them is of sufficient quality and thus certified and graded by third-party institutions including International Gemological Laboratories and also tested and certified at other leading labs situated in USA and Dubai. Their diamonds have the exact structure and chemical composition as mined diamonds.

Challenges

Controlling the sale and distribution of their products in the diamond market was a great obstacle due to the absence of automated transactions in their end. Further their legacy ERP system also encountered a drop in the productivity levels due to increase in the manual errors of day-to-day transactions.

There was no system available to reserve precious, high-quality stones for the Elite vendors and retailers. Thus both Affiliate and Elite customers had the authentication to view their complete database on their website simultaneously.

Due to the presence of legacy ERP system and lack of integration with online portal,the orders placed by the customers were unknown and refund of products was initiated due to the unavailability of products. They were persistently confronted with dilemmas regarding the product availability in their warehouse.

The diamond merchant demanded us to create a system that enabled their retailers and wholesalers to feasibly set margin costs for the diamonds purchased from them.

Solutions
Benefits

Solutions

To enhance data transfer across the ERP and online portal tables, we proposed an integrated data broadcasting middleware architecture for them. The middleware enhanced the usability of the systems that in turn resulted in substantial profit for the retailers.
With our diverse experience in website design, we enhanced the overall UI of the portal to improve the user experience and conversion rate.
In the proposed system, specific precious and semi-precious stones were especially reserved for Elite vendors and not for the affiliate customers at any cost.
In order to reduce the manual work load, we segregated and automated transactions every time when the stocks were uploaded.
After the integration of the systems, the transactional errors in the online portal and ERP were rectified seamlessly.
we developed RSS feed for the merchant, ehich enabled them to directly send their products to client's website without any hurdle.
The sales department had to make a number of phone calls to find out the status of the job in the production.After our successful implementation process, now they can go into their system screens and see every aspect of the order exactly when it came in, when the materials were ordered, when the materials were received, when the order hit the production floor and even where the order is on the production floor. Even if the order is at any other location, they can track that activity, as well as track shipment dates and methods.
We created branch based logins for sales executives belonging to a particular branch, to make it feasible for them to track the activities taking place across branches almost instantly.

Benefits

Our Middleware architecture implementation helped the diamond merchant to lessen their inventory costs. The automation process in the new system provided accurate, real-time information on all job orders.
The merchant’s sales personnel realized tremendous savings on the basis of time and resources.
Process turnaround time was reduced significantly after successfully automating transactions. The manual errors associated with the transactions were equally shortened.
The new system inflated sales and marketing capabilities seamlessly while achieving great system stability.
Through RSS feed implemented by BlazeDream, the merchant was able to regularly keep their customers updated about their products.

We are glad that we chose BlazeDream for updating our website with latest features and design. Our new website and the integration with the ERP system has increased our efficiency tremendously.