Case Study – Tafe: An online portal for a multi-brand dealer of used tractors

Second-hand Tractors Online Portal for easy buyer seller interaction that includes sophisticated features, all of which are seamlessly developed and delivered based on customer needs.

Client Tafe
Project Online Portal for buying & selling
Technologies PHP(Codeigniter), Mysql & Android
Location INDIA

Background

To enable potential used tractor seekers meet other second hand tractor owners or sellers, a leading tractor manufacturer in the world established an online portal named, Tractor Mart. The website offers a wide range of second-hand tractors with easy financing options.

Several buyers across the globe has been accessing the website to search for his/her farm equipment (tractor) and potential sellers get in touch with them for further processing of the tractors.

Challenges

Online presence matters in the Digital Age! To connect with the potential global audience and in order to market their business, products and services better, the leading exporter of second-hand tractors approached BlazeDream to design an online platform that features a large selection of industrial second hand tractors.

With several marketers witnessing a drastic shift to mobile devices in the recent years, the second-hand tractor exporter recognized the demand for a building a mobile application for the proposed portal to optimize their mobile traffic.

Solutions
Benefits

Solutions

With several platforms competing to connect buyers and sellers virtually on the internet, the leading tractor manufacturer company wanted to create a similar platform but one that solely deals in the distribution of second hand tractors. So our team of web developers designed, implemented and delivered a sophisticated online portal that seamlessly categorized multi-brand second hand products for sale.
To manage the corporate resource, the fully automated online store was designed with four different types of users namely, visitor, dealer, admin and aggregator.

Benefits

For delivering exquisite service to majority of customers, we designed the website with multilingual feature. This feature has been efficiently directing several new clients to the website regularly.
The new E-commerce solution delivered by us efficiently helped the manufacturer serve the diverse needs of their customers’ on-time.
The proposed website also included bidding option to help every second hand tractors bid their dream farm equipment from anywhere. Eventually every tractor will be sold to the highest bidder when the auction closes down.

It’s been a terrific experience working with BlazeDream, I have never had to ask twice for answers and when delivered, they always made sense! The final product is far superior than I visualized!