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Blazedream
Case Study
Young World

An online educational portal specifically designed for the young audience with interactive features for the curious minds and additional emailing features to increase the subscribers.

Client Young World
Project Online Educational Portal
Technologies PHP (wordpress), MySQL
Location India

Background

To make learning exciting, South India’s leading English daily newspaper created an online educational portal of their weekly edition- Young Readers Club. The online platform was designed to educate and entertain three distinct categories of audience- Parents, Teachers and Children through multitude of composite sections including Read, Think, Do, Play, Travel and Change.

Challenges

With the rise in popularity of the internet, meeting increased audience had become a daunting endeavor for all the newspaper agencies functioning in the market. Moreover the demand for newspapers continued to decline, to find instant solution the leading publication approached BlazeDream to create an interactive education portal for their supplementary education magazine, Young Readers Club.

Approaching each and every organization, institution and school around the country in person to subscribe to their service was challenging in a long-term run. Further to propagate their service in the form of paper edition globally across different countries was unfeasible, thus they approached BlazeDream technologies to help them build an interactive global portal for their audience.

Solutions
Benefits

Solutions

To maintain a healthy subscriber base, our development team made use of software utility, cron to automatically send mail templates periodically for the customers enrolled with Young Readers Club after the expiry of their free session.
Implemented several powerful plugins including H5P to update the rich media contents (Video, Images, Puzzles and Crosswords) in the portal of Young Readers Club.
The new portal has two innovative sections namely Summer Explorer and Curiopedia, which hosts quiz, puzzles and events in various forms to interact with audience. Further in order to retain the readers, we created feature such as Leader Board, which showcased the ranks scored by them.

Benefits

The new system helped the publication to generate optimum amount of revenue within a short span of time.
Subscriptions are the lifeblood of any newspaper agency- Bigger the subscriber base, the more revenue for the business. The Subscription-based model designed by us helped them retain their audience.
The Curiopedia section in the online portal, welcomed the audience to post and answer curious questions on various topics, which helped Young Readers Club improve their relationship with their customers on a regular basis.
BlazeDream regularly triggered subscription templates to clients who had registered for free session with the newspaper portal. These templates intrigued those customers to opt-in for annual membership plan, which in turn resulted in more revenue for our client.

Working with BlazeDream has been one of the best positive professional experiences I’ve ever had. They provided so much more than i asked for. I’m pleased with my new website and the interaction with their team. Thanks!!!